Groove Therapy AGENCY is a talent agency specialising in championing the underground dance movement. Our agency can provide everything from individual talent through to entirely curated and immersive experiences for your next project or event.

When we say underground we mean it. Our talent represents a diverse range of movement artists who look, dance and perform like nothing you’ve ever seen before. It’s this riotous championing of diversity and underground movement across our content time and time again that has put Groove Therapy at the top of the game in the dance industry, and the big brands have taken note.

Our services fall under a series of categories. Firstly, as active professional street dancers who tour the world to train and compete ourselves, we are personally and intimately connected with hundreds of the most elite professional street dancers in Australia and across the world, some of whom rep internationally in the big fashion campaigns and choreograph and perform for the biggest music artists (as big as Beyonce, yep) but also many dancers who you’ve never heard or seen before.

These unknown dancers, the ones we’ve met on the subways of New York, freestyle speakeasies in Tokyo, artist residencies in Berlin and deep in the outback of good ol’ Australia, are the ones that we want to represent in the media. We want to be part of the movement that champions diversity (and the underdog) on our screens, billboards and international campaigns. We don’t want any activation, event experience or photographic/video content to look just like the others. We want it to be signature Groove Therapy, just that little bit off-centre. So go on, check out the talent, event experience, commercial dance and content creation possibilities that we can collab with you on.

Here’s a little sneak peek of some of the stuff we’ve done so far:

Our Folio
In the short time that Groove Therapy has been around, we have worked, performed, choreographed and curated immersive works for the likes of:

-G Star RAW
-Mercedes Benz Fashion Week
-Universal Store
-VIVID Sydney
-Loving Earth
-Troye Sivan (music artist)
-Allen Stone (music artist)
-Australian Medial Students Association
-St George